The startup launch guide
A complete, seven-stage roadmap from first idea to sustainable growth — with the exact tools to use at each step.
Validate your idea
Before anything else, confirm there's real demand. Talk to potential customers, test willingness to pay and identify the core problem you solve. Skipping validation is the #1 reason startups fail.
Use these tools
Recommended: survey tools, landing page builders
See recommended partnersChoose your business name
Your name shapes first impressions. Pick something memorable, easy to spell, unique and domain-friendly. Check for trademark conflicts and how it scales as you grow.
Use these tools
Recommended: trademark search providers
See recommended partnersSecure your domain & digital presence
Lock down your domain and matching social handles early. Consistency across channels builds trust and prevents someone else from taking your name.
Use these tools
Recommended: domain registrars, hosting providers
See recommended partnersCreate your brand
Develop a cohesive identity — logo, colours, typography and voice. A strong brand signals credibility and makes marketing far more effective.
Use these tools
Recommended: logo designers, branding agencies
See recommended partnersSet up your business
Register your company, open a business bank account, set up accounting and handle the legal essentials. Getting this right early avoids painful cleanup later.
Recommended: company formation, accounting software, business banking
See recommended partnersBuild your online presence
Launch a website that converts, set up analytics and claim your listings. Your site is your storefront — make it fast, clear and trustworthy.
Recommended: website builders, CRM, email marketing
See recommended partnersFind customers and grow
Acquire your first customers through the right channels, gather feedback and iterate. Focus on sustainable growth over vanity metrics.
Use these tools
Recommended: marketing platforms, CRM, productivity tools
See recommended partners